Advantages and Features of Mobile Web Design – What You Need to Know

2011 is being touted as the year when mobile technology really comes to the fore. So what are the characteristics, advantages and disadvantages of mobile we design? Which web development features re mobile friendly and which are not? Lastly and mostly importantly, how do you find out how mobile web design could work for your business?

Advantages of mobile web design

  • A well developed mobile website can mean an increased range of web visitors to your web site, happy to be able to use your site to full effect and that it functions in the right way.
  • If your business targets people on the move (e.g. a restaurant or hotel), you’ll most likely pick up business with good mobile web development.
  • Even if your business isn’t a natural fit with mobile technology, giving thought to good mobile web design can present your company as a professional, cutting edge outfit which embraces new technology.
  • Developing for mobiles can expand your brand and product beyond your website into apps and software programs. The possibilities with mobile technology are growing by the day.

Disadvantages of mobile web design

  • You have to know what you’re doing. If done properly, there shouldn’t be any disadvantages to having a mobile web designed site. However, there are a few potential pitfalls which might annoy your mobile customers and have a detrimental effect on your search engine rankings for your web site as a whole.
  • Things are always changing. You can’t expect to invest in your mobile web design and leave it there. Mobile web technology is growing and expanding. When a new smartphone comes on the market, you need to be prepared to grow and change to meet the new demands.
  • It may not be appropriate for your business. As with any investment of time or money, you need to decide whether the ROI merits the effort you will put in. Businesses don’t all fit one mold, so you need to do your research before embarking on developing a mobile site to ensure that your expectations of the returns are met.

How to go about developing your mobile site – some of the characteristics of mobile web design and development

1) Check your stats

Before developing a mobile site, your first port of call is Google Analytics or similar, where you can identify sources of traffic to your website. Google Analytics lets you know what proportion of your visitors are using mobiles to access your website and which specific devices people are using. This will help you decide whether it is worth allocating resources to building a mobile web site for your business and which devices to use when testing your website design.

2) Create a mobile stylesheet

The best way to manage a mobile site is to use a different CSS stylesheet to the one you use for your browser pages. This technique is preferable to any other because it avoids duplicating content within your site (which can damage your search engine rankings) and makes it easier to update your site in one fell swoop.

3) Avoid duplicating content

Google can penalize your website for having lots of pages with the same content, so if you do decide to develop a different set of webpages for mobile phones, make sure that the content is specifically different from that for your browser website. If you need a full reference of dos and don’ts from Google, Webmaster Tools is a good place to start:

4) Keep images to a minimum

You need to work to your lowest common denominator and you don’t know what connection speeds you are dealing with on smart phones. If you can do so, keeping to a few small images will provide a more enjoyable experience for your customers visiting by phone.

5) No Flash… end of

Flash is not a feature of web development which is considered mobile friendly. It doesn’t work on iPhones and because of security constraints, may be phased out of many web browsers in the future, so it’s best avoided in any case. Additionally, Flash can’t be read by search engines so you won’t be scoring points on Google or Bing. If you want a phone- and search-engine-friendly Flash look-alike, why not try jQuery? It works using JavaScript, which is available on the vast majority of browsers and phones and your text can be read by search engines.

6) Apps

Depending on the nature of your business, you may wish to develop an app. An app is a small program which is either free or can be purchased (the usual price for an iPhone app is £0.80). Apps sit as icons on the iPhone or other smartphone, so as well as providing a useful service to your web visitor, they are a great ongoing advertisement for your website and business.

6) Test it out

Don’t have a smartphone? Opera has a great mobile emulator which allows you to see how your mobile site will look to your visitors. With the Opera mobile emulator, you can try out different phones, vary screen sizes and resolutions and test out touch and keypad phones.

Happy mobile web development!

Website Development Team

Website development is an equally challenging and complex endeavor. It takes a team of experienced and knowledgeable web developers to create a website that would earn satisfactorily and would be something people visit often. The website development team is comprised of web designers, developers and the content managers. All websites are made through careful collaboration of each of the following professionals.

A web developer is the person in-charge with software development or engineering. He/She is specially engaged in the development of the World Wide Web applications and also takes care of the distribution of the network applications from web server to web browser. Web developers may work in various agencies like large corporations and government offices, middle enterprise or even as freelancers. There are web developers that are employed as full-time members, and also others who chose to be independent consultants. A web developer may take in differing role in the website development team. He/She may specialize in the special tiers or assigned for interdisciplinary role. In traditional website development there are programmers that provide for the functionality of the site. They basically are able to provide great-looking sites tailored to the specific needs of the client. So much pressure is on the web developers, not to mention that the development process is time-consuming, often taking weeks to complete. There are several tests and debugging that may create delays and increase cost.

The web designers are those responsible for assembling images, motion to the website. Web designers provide the content of the web site through web browser or other software like internet television clients, microblogging and RSS. It is but necessary for web designers to be familiar with animation, communication design, graphic design, and information architecture and interaction design. These things are regarded as multi-disciplinary requirements. Website design basically centers on content, appearance and visibility. Challenges encountered by web designers are: the scale of creative quality among designers varies from one person to another. They may also find it difficult to integrate the design and function of the site. Good web designers should be able to identify communication problems, gather information and produce substantive solution to it.

Well to conclude, the website development team should always be on the top of their game. They should be familiar with the current trend and latest techniques that can be used in building of new websites. Web developers and web designers can earn a nice living if the take their interest seriously. Finally, they should be aware of the needs of their clients. They should access first what the client desires, think of ways to achieve this and pay attention to the small details.

Is It Really Easy to Develop Web Design?

To develop web design it is not enough just to install a powerful graphics editor on your personal computer. You should at least learn how to use this editor. And to develop really nice and attractive web design which will be able to attract target visitors you should also learn the basics of web development, Internet marketing, psychology…

To develop web design is not a simple task as a website should be not only nice but also functional. It should make a positive impression on the visitors. This impression can be achieved due to the right choice of the website background, fonts, color gamma, decorative elements, competent arrangement of all page elements.

For example, the choice of website background in many respects depends on the type of the page layout, i.e. if it is flexible or fixed-width. If the page layout is fixed website content is located in the columns that have fixed width. If the width of the computer display exceeds the set width of such fixed columns, a lot of “empty space” appears. Will this space look normal? You should consider this question beforehand.

When you develop web design you should always take into account that design which is embodied on the paper and design which is embodied on the Web may be perceived in totally different ways. For example, serif fonts look very attractive when they are printed on the paper and it is very easy to read a book or newspaper with a serif font. But serif fonts are very hard to perceive from the computer display; they are very tiring for the eyesight. Therefore it is better to use sans-serif fonts (Arial, Helvetica, Verdana) during web design development.

When you develop web design you should also keep in mind that the overwhelming majority of the Internet users have installed only standard fonts. The rest of the fonts are often paid (for example fonts developed by Adobe Systems Incorporated) and not all Internet users can afford themselves to purchase them. The use of such paid fonts in web design of your site is inappropriate.

As a rule, the choice of the color gamma of the site is based on the analysis of needs of the site target audience. For example, target visitors of the site which belongs to the company that manufactures copper pipes in most cases are the representatives of the companies which sell copper pipes or use them in their own manufacture. Will such target visitors like “acid” color gamma of website design? Will they find such website attractive and trustworthy? We guess they won’t.

Decorative elements used during the development of web design should meet their intended purpose – their goal is to decorate the site. If decorative elements are excessively used in website design, if they prevent the visitors from perceiving information at the site, such elements are harmful for the site.

Non-professional development of web design may result in a whole number of mistakes which have a negative influence on the site effectiveness. Here are only some of the most typical mistakes.

Photos which illustrate the company’s activity have too low quality or compression artifacts. It strikes the visitors’ eyes right away and reduces their level of confidence in the company.

The texts at the site are typed with a very small font or the font color is practically identical to the background color. It prevents the visitors from studying the information at the site as such fonts are very tiring for the eyes.

The background color is too bright, motley. The text gets lost on such background, it is hard for visitors to read anything.

Along with the listed mistakes there also are a lot of other mistakes of web design development. All these mistakes may be rough or minor, but the result is always the same – the visitors leave the site, they do not purchase the company’s goods or order its services. And it the visitors do not convert into clients, the site does not perform its functions.

To develop a website means to provide your company with a powerful tool which stimulates the purchase activity (or any other kind of activity if your site is a non-profit one). Therefore only professional web designers are able to develop web design which will meet all modern requirements.